Funny thing happened to me just now, I was sound asleep without a care in the world. When suddenly I woke up freaking out because I had forgotten to post my read and response!

As i was writing this response it accrued to me that the three assigned readings, Type and Image - Meggs, A Primer of Visual Literacy - Wong, and Principles of 2d Design - Dondis, had actually given me a new inspired view on my book project.

Type and Image - Meggs
The title of this book pretty much speaks for itself. Designers transform images to make them more understanding. As Graphic Designers we are required, on a certain level, to convey a messing through our imagery. A key way of achieving this visual language is by maneuvering certain aspects of an image to move the view to a conclusion. Preferably to a conclusion chosen by the designer.

A Primer of Visual Literacy - Wong
Wong's reading was primarily about contrasts, and the many different forms of contrast. Most of the forms were rather straight forward, while others were new and unfamiliar.

Opposing Principles include:
Balance / Instability
Symmetry / Asymmetry
Regularity / Irregularity
Simplicity / Complexity
Unity / Fragmentation
Economy / Intricacy
Understatement / Exaggeration
Predictability / Spontaneity
Activeness / Stasis
Subtlety / Boldness
Neutrality / Accent
Transparency / Opacity
Consistency / Variation
Accuracy / Distortion
Flatness / Depth
Singularity / Juxtaposition
Sequentiality / Randomness
Sharpness / Diffusion
Repetition / Episodicity

Principles of 2d Design - Dondis
Dondis's Principles of 2d Design focuses primarily on visual techniques. To my understanding most of the contrasting principles spoken about in Wong's reading, can be applied to most any composition to strengthen it. By using these contrasts in my dot compositions, i can further unify the compsition as well as create something visually interesting.

1 comment:

jamie said...

"while others were new and unfamiliar." Which ones? and how did learning about these new principles impact your work?

This summary is good for notes for your reference, but also be specific about your own work in relation to the reading (e.g. describe and even show an example of one of these new principles or contrast in play).