Reading "anotomy of a visual message"

After reading, A Primer of Visual Literacy by Dondis and Design Writing Research by Lupton, I had a revelation. Imagery in general usually falls under one of these three categories, representational, abstract, or symbolic. Though the three of these may be considered as separate Dondis, and Lupton's reading have shown me other wise.The basic level these three have in common is "interpretation," obvious I know. Interpretation of these three categories, as said from Lupton's point of view, is solely dependent on social context. I prefer to interpret this as a persons "experience." The more a person experiences the easier it is for them to understand and interpret what is being seen weather it is representational, abstract, or symbolic. From a designers point of view, understanding this concept is vital. When creating imagery designers must know what will reach an adult and what will reach a child. Knowing this will make for a better design and lead at a better meaning, weather it be representational, abstract, or symbolic!

1 comment:

jamie said...

You are correct in that "experience" does have impact on how the viewer interprets all types of imagery.Your revelation shows me that you might have a particular interest in audience research - which is great because it is a fundamental component to the design process. However, for clarification, the three types of shapes listed in the reading and covered in this project are clearly different from one another. What are those differences?