C.D.F Update

Here are the colorized versions of the line delineations:

Paul Rand Notes

Paul Rand was a well-known American graphic designer, best known for his corporate logo designs. Rand’s most widely known graphic designs are his corporate brands, many of which are still in use today. IBM, ABC, Cummins Engine, Westinghouse, and UPS, and many others, owe their graphical heritage to him, though UPS recently carried out a controversial update to the classic Rand design.

The Paul Rand video made use of all the transitions used in our project:

As for Rands theories on graphic design I would have to agree with everything he said. Most corporate insignias today are mainly used to draw in people. In order to do this designers have to go with whats popular at that time. Designs have to go with the times, or break so far from whats popular in order to create something so different it creates a new fad. Thats the life of a designer, your either really good at whats wanted, or your really good at making what you want. Either way, I think no matter what path a person follows as long as a person has pride in their work fortune will follow.


Viscom Animation Round Uno

Here is my progress on my animation for visual communitatipon. Vimeo is taking its sweet time uploading my video so i can do for right now is paste the url for when it is done.

Viscom Ani Round 1 from Raynaldo Alvarez on Vimeo.

Aside from not having music yet, I am pretty content with how its coming along. For some unknown reason after I exported my flash as a .MOV, each object likes to leave behind a ghost of itself. So after a while the screen starts to get a little crazy. Why this is happening Im not sure, but im still trouble shooting.


Text and Image Compositions

Final three Image and Text compositions that I have chosen for my Flash animation.

F+S Project 3

This illustration was made as part of a series for the Nike Tennis campaign. The combination of ink splatters help create a sense of movement and direction. Showing the tennis players path that was taken after making impact with the ball. I would say its safe to assume the process in creating these marks cant be too different from that of our process in studio.... Also look at that pretty NYC Nike logo, pretty right?


Reading Response: Time and motion

When an object moves, it moves in both time and space. Movement can be created in an optical illusion, or in an animation. As designers we work with both motion and 2-D graphics, like vectors and bitmaps, to create a viable design. An animation for example, begins with the creation of storyboards, much like the ones we are currently creating in class. All important moments of the animation are documented and planned ahead, before creating the final product. Animators must think ahead, all of the variables are important when creating a fluid movement or animation.

Color, depth, position, rotation, scale, shape, and transparency are all components of an animation that can be changed, and it is a combination of these components that create a successful flow of motion.

Bitmap vs. Vector


Pros: Bitmap images are among the most commonly use formats mainly for their flexibility with manipulation. Constructed of many different colored pixels, bitmaps can be easily changed or altered.

Cons: When it comes to bitmaps resizing becomes an issue. The down sizing of a bitmap doesn't cause much damage. Though when scaled lager than its original format, bitmaps start to loose quality and quickly become pixelated.


Pros: Over all vector images are better quality. Vectors are made up of lines, curves, and angles that can individually be manipulated. Unlike its counter part, Vectors can be scaled in any direction and still retain 100% of its quality. (dependent on its resolution of coarse) When compared to a bitmap vector is simply a more complex format.

Cons: Vectoring does not hold tonal qualities. Unlike Bitmap, vector creates sold areas of hue. Meaning vectors can never have the same qualities a photograph and or bitmap can achieve.


C.D.F Update

This week color, drawing, and form was mostly about book photos and color arrangements. First and foremost my color book. Each one of these photos has a color arrangement attached to each one , though at the moment i have seem to misplaced my sheet, so for now just photos.   (uncroped)

This second set of photos pertain to my color arrangements. For each set, we were required to choose two groups of words and apply a color scheme we felt was appropriate for each. Here are my two sets:

From Left to Right:
Winter    Summer
Fall         Spring

From Left to Right:
Old       New
Retro    Future


Page 57: Visible Signs

Page 57, Visible Signs talks about the differences between Denotation, and Connotation. These differences can be summarized as seen below.

"Denotation- what is pictured"

Denotation for the most part is "straightforward." This type of classification, classifies objects in accordance with what they are. Page 57 uses the photo example. If you take a photo of a cat, it doesn't matter how times you take the photo because, that cat will always represent cat.

"Connotation- how it is pictured"

Connotation on the other hand, is dependent on the significance of the photo. Chancing the Film, Lighting, Framing, or Focus one can conjure emotions or memories through a picture. By changing any one of these things it becomes the viewer responsibility to decipher what is being seen, and how it should be read.


Web Layouts: Round 1

Typography! Long time no see my friend.

Its been a while for type updates, but that doesn't mean i haven't been busy. From last week to this week we have slowly been progressing from a horizontal "book" layout, to a vertical "web" layout. Here are the layouts from round one. I have my favorites, which ones are yours? I'm open to feedback, leave a comment.

Refinements and Iterations to come





The Book of Mark
For my book of marks I am planning on creating a Japanese stab binding style book. I feel that this style binding would be the best way to elegantly portray my mark making skills, as well as tie the book closer to its Japanese haiku with a Japanese style binding. Each page would be 6" x 9," and have a slight tint to them as well, probably something connecting the cover color to the pages, (though this is still an idea so the color is not finalized.) Concerning the page layout, this part of the book is still in the air. This could go one of two ways:

Path #1
The book would consist of 4-6 prints per page that would open up into 8-12 prints, arranged in order of haiku line. (and perhaps haiku line as well)

Path #2
The book would contain 2 prints per page and open to a total of 4 prints, also arranged in order of haiku line. (and perhaps haiku line as well)

Each mark would be printed on transparent paper and will be sandwiched between two pieces of paper, creating a kind of window effect.




Sound Waves
Ink Blot


C.D.F Update

This week in Color, Drawing, and Form was all about Munsell Color Scores. The assignment consisted of nine color scores:


Horizontal Cross-Section
Diagonal Cross-Section

Flat Spiral
Three Dimensional through Psychological Space


C.D.F Update

Color, Drawing, and Form this week consisted mainly of Johannes Itten's, Seven Color Contrasts. These studies were constructed on two 8" x 8" formats that contained four 4.5" x 4.5" contrast squares. The Seven studies were:

Contrast of Hue
Light-Dark Contrast
Cold- warm Contrast
Complementary Contrast
Simultaneous Contrast
Contrast of Saturation
Contrast of Extension (equal)
Contrast of Extension (proportional)

Unfortunately there are no photos of this weeks work, another update soon to come.