9.30.2010

Updated Logos Packages


Columbia spaghetti was the chosen product example for ethos. Through the use of time, Columbia establishes its credibility by clearly stating their historic origin. By using an old gold coin, two things are happening. On the first level the gold coin stands for Columbia's beginning, or when they started. On the second level the coin represents the "quality" of the noodles, gold being the metaphor.

Audience: Middle America / pasta is easy and simple to make, its for everyone really



Numi tea was an excellent example of pathos. Numi tea makes use of image and texture to draw emotional connections between what is being seen on the package itself, and the flavor of the tea. Using the flavor as a visual to illustrate the way this particular flavor would taste.

Audience: Health Conscious / Relaxing tea drinkers



It was so simple. Once I sat and really thought about what logos meant, it came to me. Muscle Milk! Regardless of the fact that most of the package is taken up by the company logo, as a whole there is an entire level of information being given. The front of the package is used to promote its contents and what benefits it offers, along with an image of whats inside the container. This is an excellent example of logos.

Audience: Body Builder / Athlete

9.26.2010

Reading Response: Type + Image pg 130

On this page from Type + Image, Meggs, states that style is an important component to design. More often than not style is considered as excessive, or frivolous information that serves no actual purpose. However according to Meggs, style can carry meaning just as well as any other part of the process, or rather style should contain meaning. The integration of style and content strengthens the formal elegance of a project and can help to concrete meaning. Style is a good thing not a bad one, by mastering the subtle power of style, design becomes powerful on levels subconscious. Breaking boundaries and pushing the limits of design.

Find+Share Aristotle's Appeals

For this weeks Find+Share I chose three products that corresponded with each mode of appeal, ethos, pathos, and logos.


Columbia spaghetti was the chosen product example for ethos. Through the use of time, Columbia establishes its credibility by clearly stating their historic origin. By using an old gold coin, two things are happening. On the first level the gold coin stands for Columbia's beginning, or when they started. On the second level the coin represents the "quality" of the noodles, gold being the metaphor.


Numi tea was an excellent example of pathos. Numi tea makes use of image and texture to draw emotional connections between what is being seen on the package itself, and the flavor of the tea. Using the flavor as a visual to illustrate the way this particular flavor would taste.


Last but not least Logos. For logos I chose Bounce fabric softener sheets. Now despite the fact that this package makes use of more than one appeal, logos is still one of them. The entire back portion of this package is used to promote the qualities that make bounce unique and special. By doing this bounce aims to set themselves as the logical, or best choice.

Folly Documentation

After randomly drawing jazz artists from a sack, the first phase of the project started off with research. The Musician I picked was Joe Lovano "US FIVE." After collecting a reasonable amount of information and listening to their music, it was time to create a "mood board."


Mood boards were created from informational research, in combination with the bands music. By taking the inspirational aspects of Joe Lovano's music and applying it to a visual format, it became possible to represent Joe on a new level. The result was this mood board.

With the completion of the mood board the next stage in the process was to create a matrix.


The steps that went into making this matrix are similar to that of the mood board. The main difference being the incorporation of rhetorical tropes. Taking each trope and combining it with one of ten words that best described the band and its music.


Once the matrix reached an appropriate number of concepts, three were selected to expand on. Three rows, with five in each row, for a total of fifteen iterations. From these fifteen iterations, one direct path was chosen to follow and iterate.


This path involved the use of synecdoche, which involved taking the keys of the saxophone and replacing them with the instruments of the band. After evaluating each poster and deciding on what aspects were working, three more posters where formulated.


At this stage of the poster, it was decided if more variables were necessary for further development or if the variables already purposed were adequate enough. In this case, the largest poster was viewed as being the strongest compositionally, but lacking when it came to contrast. With that it was only a matter of creating contrast while maintaining compositional unity.


After deciding on a composition, color was the next step in development. Finalizing the color palette would lead to the introduction of two black and white ads.


With the folly poster near completion, the transition from colored to black and white was fairly simple. The main areas of concern were mostly compositional. After some moderate color correction and letter kerning, the three below are the end result.




Overall the folly theater poster project will make a fine addition to the portfolio. The use of rhetorical tropes was an interesting way to go about things. It pushed the imagination ans forced unique ideas as a result. Ending with a unique graphic that may have not been developed ant other way.

9.22.2010

Detailed Narrative: Image

When it comes to image there is a higher level of thought that is mandatory when trying to relate an idea to a single image. Every aspect of the image must be examined, every aspect assessed. If any tiny part of the image contains a thought that could contradict the image as a whole, then the meaning would be lost or misunderstood.

For this narrative project I chose image as a way to show the process that goes into ordering and receiving a comic.

9.19.2010

Reading Response: Understanding Comics

Understanding Comics was an interesting read. This along with the lecture that took place on Wednesday, complimented each other nicely. Never thinking much of the effects cuts and transitions can have on a piece, I would like to think I am a little closer to having a better grasp on how each type of transition can effect the viewer. By taking advantage of the few split seconds between frames, an editor can dramatically influence the mood and feel of a project. Slightly on the subconscious level, cuts can help direct movement and drive specific emotions. Cutting from one scene to the next extremely fast, can add the effect of suspense. Helping to reenforce content and support main ideas within the narrative.

9.17.2010

Jazzy Poster: Refinements and Iterations

Its an exciting feeling when you come close to producing something amazing, unfortunately I am not there yet. After taking the advice of my peers and instructor, I managed to produce 4 interpretations of what was said in class.


Typographically I find myself drifting towards the bottom two more so than the top. Color is still up in the air at this point, but the blues and yellows definitely feel jazzy to me.

In an effort to liven up the saxophone component of these posters, it was suggested that only parts of each instrument were necessary in order to convey the band's unity.


This approach has its problems, trying to integrate the drum set as well as the upright bass is a major pain. The drums look like gears and the bass doesn't look like a bass. Awesome!

9.15.2010

NA Project 3: Detail Narrative

Project 3 was interesting, only being allowed to use one channel of communication really put a damper on the narrative. Given the dynamic nature of comics, text seemed the most appropriate channel communicate with. taking the basic idea of a comic book and only focusing on the text aspect was my primary method for creating a story.

After reflecting on the completed project there were a few areas of observation that stood out to me. First being the fact that it is extremely difficult to make an interesting narrative when only using one communicative channel. A narration is some what easy, but an interesting narrative is another story. Usually editors would rely on a combination of multiple channels in order to draw the viewer on multiple platforms, sound, image, voice, and so on. But when a narrative is dependent on only one area of communication it comes down to motion and the active motion of the camera.

9.12.2010

Six Posters: Round 1


After the first round of initial concepts there have been some updates to layout. Thinking simplistic, with a sophisticated and elegant feel is difficult. Sense the imagery is not extensive, the layout must posses a certain degree of thought in order to balance the simplistic imagery. This esthetic can be powerful but is extremely difficult to achieve. Second round post coming soon.

9.08.2010

Tender Buttons Update


Finally this is starting to head somewhere. After going through critique Ive decided my layouts need more contrast, as well as a stronger form of consistency. Lots of revising and fun times ahead, cant wait.