9.30.2010

Updated Logos Packages


Columbia spaghetti was the chosen product example for ethos. Through the use of time, Columbia establishes its credibility by clearly stating their historic origin. By using an old gold coin, two things are happening. On the first level the gold coin stands for Columbia's beginning, or when they started. On the second level the coin represents the "quality" of the noodles, gold being the metaphor.

Audience: Middle America / pasta is easy and simple to make, its for everyone really



Numi tea was an excellent example of pathos. Numi tea makes use of image and texture to draw emotional connections between what is being seen on the package itself, and the flavor of the tea. Using the flavor as a visual to illustrate the way this particular flavor would taste.

Audience: Health Conscious / Relaxing tea drinkers



It was so simple. Once I sat and really thought about what logos meant, it came to me. Muscle Milk! Regardless of the fact that most of the package is taken up by the company logo, as a whole there is an entire level of information being given. The front of the package is used to promote its contents and what benefits it offers, along with an image of whats inside the container. This is an excellent example of logos.

Audience: Body Builder / Athlete

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