10.31.2010

The Berlo Model of Communication

Berlo's Model of Communication breaks the process of communicating into the four basic components.

Source, Message, Channel,  & Receiver

Berlo goes further and breaks each element into their sub-categories.

Source/Receiver
The Source and Receiver of a message can be broken down into five primary divisions:

Communication Skills
Knowledge
Social System
Culture
& Attitudes

Each division has the potential of presenting the message in a way the interferes with the receivers understanding of that message. Communication Skills, Knowledge, Social Systems, Culture, and Attitudes can differ among the source and receiver of the message, which create barriers and miscommunication.

Message

Elements + Structure
Content
Treatment
& Code

The Message itself can take many forms as well. In the same way that the source and receiver have boundaries each has to over come, the message itself also has the potential to become yet another boundary. Interesting how something simple as talking to one another can be so complex.

Channel

Seeing
Hearing
Touching
Smelling
Tasting

The five senses can create walls between communication because of possible unawareness of the message in the first place? If you don't know the message is there then you can't answer it.

Over all i feel that with today's technology, all these boundaries and walls can be overcome with the push of a button. The process of communication itself has evolved to a level of greater understanding with things like apples face time app. Video to video communication creates a new element that can bypass all message and channel boundaries with ease. Phenomenal.

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