10.17.2010

Redesign: Pathos Package

Redesigning Muscle Milk is a tricky task. Considering the audience that generally buys this product, it makes sense that logos would be the primary appeal. Giving this product a new appeal is somewhat hysterical, but interesting. Here is what came of my adventures,


The top image shows them in orders of effectiveness, the chocolate bunny and chocolate unleash being the top two. In the end, the interactiveness of the chocolate bunny put it over the edge. Phase 2 ethos

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