10.30.2010

Tropicana Re-design





The Tropicana Re-design is pretty awesome. Going from an Ethos/Logos/Pathos design, which Heavily relied on the brands name and a imagery which tells the viewer this orange juice is like drinking straight from the orange. To a more Ethos/Logos design, that shows the consumer this juice is 100% Orange. Making it a logical choice, because who doesn't want all natural?

Over all the packages appeal did not change too much, it just got a much needed refresh. Something a little more main stream and "cool." Not to mention that awesome cap design, using a more rounded cap with a few leaves. Genius.

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