Visual Communications from theory to practice

Interesting how the entire time I was reading this I thought to my self, "I never really though about this in terms of graphic design." While I read The Berlo Model of Communication, it was always thought of in terms of physical communication, not the communication between an object and the reader. Controlling this communication is interesting, makes sense that controlling this communication is what designers do on a daily bases.

To simplify things there are three levels:
Level A: Technical
Level B: Semantic
Level C: Effectiveness

In essence The Berlo Model of Communication was applied to graphic design. Showing how for a prime line of communication, the proper amount of overlapping these levels is needed.

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