3.22.2011

Reading Response: Audience, Design, Lingo, & Pop

The Audience, by Philip Meggs, reminded me of our communication models and how noise can effect the meaning of a message. In this reading Meggs talks about communication of sign systems and symbols with visual literacy. She later goes on to the symbols of different subcultures explaining that every person has their own "reality world" that is shaped by that persons individual experiences. This ties into our current project by explaining that the individual signs and symbols of a subculture are tied into many different levels ranging from age to personal beliefs.

Graphic Design in a Multicultural World
, by Katherine McCoy, tells of the downfall of print & mass communication. Innovations in technology have made it quick and easier to reaching a specific audience more effectively than print. In effect, high technology has prompted the tradition from mass communication to tailored. Corporate design has slowly transitioned from mass, to specifically tailored communications. Katherine McCoy then goes on the talk about the model of communication and how it should be reevaluated. Taking advantage of different strategies like age, specialized language, and attitude. In our projects we are evaluating the best mode of communication for our specific subcultures, as well as channels. For a bike commuter print is probably a better chose based on the culture, whereas a more tech based channel would be better tailored for Female Coders.
 
Local Lingo
, by Alice Twemlow, in this reading Alice Twemlow makes reference to contemporary design culture, stating that there is a move from mass communication and "local." Big companies like often reach their audience by the masses, but by integrating a little "localness" there can be a better output of communication.
 
Pop Artist
, by Linda Tischler, covers the creation of a new coke machine and more. Coca-Cola is a company that reaches people on a global level. But when a cooperation reaches an audience that is that big, the communication is often one sided. When it comes to coca-cola the word design isn't used, instead the phrase "this is what I am going to do to sell more stuff" is used. For Butler, the vice president of design at Coca-Cola, making a tailored system that can function on a global scale is key. This is were the new coke machine comes into play, with a wide variety of beverages, locations, and consideration for culture, Coca-Cola is able to reach a global audience with a tailored message.

Reading Response

The readings assigned this week were enlightening. Each reading brought something slightly different to the table, but both focused on the idea of experimental typography. "Experimental Typography..." by Peter Bil'ak, seemed to focus on the process of creating the typography, while the introduction of "Radical Type Design" by Teal Triggs revolved around the interaction of the type and the reader. The word experimental is key in both readings. When I compared my definition of the word with theirs, they were identical. Relating more to Peter Bil'ak's definition that, " ... an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis." This really made it seem like experimental typography was in someways a dead end. When experimenting with type it never dawned on me that I wasn't trying to prove or disprove anything, I was just doing. My Definition of experimental typography was weak and non existent before these readings. Now I have started to look at in the context of our symposium. The purpose of our explorations is to show that typography does not have to be conventional ink on paper. The interaction between the viewer and the typography takes on a different relationship, and offers a different experience other than reading a book.

For me, experimental typography is experimental because it proves that typography doesn't have to be conventional and can start to take on an experimental forms that has the potential to offer more than it did before.

3.21.2011

Typeographic Trends

For the past couple of weeks there has been a type trend i have been following. Taking type to a more dimensional atmosphere, ultimately altering the way the type is viewed.
















3.08.2011

3.07.2011

1

who: (for) sub-culture & (from) existing "sponsor" organization
Proposal one is tailored for Female Coders, and would be sponsored by GFC (Girls For A Change)


what: big idea/concept (single most important thing to communicate, what are the reasons to believe it?)
The big idea or concept would involve female coders volunteering their time, to educate and inform young girls on the benefits of being "code minded." Strengthening the idea of hard work and problem solving.


why: call to action (what do we want the audience to think, feel or do?)
The call to action would be for Female Coders to volunteer in their community, to make a difference in the lives of young girls. Female coders where once young girls as well, this relationship would hopefully motivating female coders to act


where: channel or integrated channels and environment

Considering Female coders spend the majority of their time on a computer, a viral campaign, or video would have the best odds of reaching them.

how: personal "tests" (sketches!) and culled existing examples of visual and verbal approach



2

who: (for) sub-culture & (from) existing "sponsor" organization
Proposal two is tailored for Female Coders once again, and would be sponsored by WHO (World Health Organization)

what: big idea/concept (single most important thing to communicate, what are the reasons to believe it?)
The big idea or concept would be for female coders to take a minute and realize that there are potential health risks related to computers, if they do not already know of them.


why: call to action (what do we want the audience to think, feel or do?)
Many of the health risks related to computers are easy to fix, and require little to no effort to correct. Catching the problem sooner rather than later is always a plus.


where: channel or integrated channels and environment
Considering Female coders spend a considerable amount of time at computers, a screen saver might be an effective channel to pursue.

how: personal "tests" (sketches!) and culled existing examples of visual and verbal approach


3

who: (for) sub-culture & (from) existing "sponsor" organization
Proposal three is tailored for Female Coders, and would be sponsored by ITRC (Identity Theft Resource Center)

what: big idea/concept (single most important thing to communicate, what are the reasons to believe it?)
Knowing how much of yourself to put online can be troublesome. With all the social networking sites around these days anyone is susceptible to lurkers, and identity theft.


why: call to action (what do we want the audience to think, feel or do?)
The call to action would be for Female Coders to realize how easy it can be for their online identities to be taken, or impersonated. 


where: channel or integrated channels and environment
Considering Female coders spend the majority of their time on a computer, a screen saver might be a viable approach to solving this problem.

how: personal "tests" (sketches!) and culled existing examples of visual and verbal approach

3.06.2011

Symposium Activities & Signage

Here are a few activities I that could take place at the symposium.


Expressive Name Tag:
Each person attending would have the opportunity to make there own name tag, using expressive typography they would design.

What is Type?:
Not quite sure if this is an activity but, before starting the symposium the audience would be asked to fill out a card that simply says, "what do you think of when you see the word typography?". After the symposium reaches an conclusion, a new set of cards would be set out that simply said, "Now what do you think of when you see the word typography?"

Type Trivia:
Here visitors will be given the chance to test their skills by guessing the type from popular album covers, movie posters, and brands.

Designer Scrabble:
Maybe having the game scrabble out to play, only visitors would only be allowed to use design terms. (Terms provided)

Movie:
Everyone loves a good movie, Helvetica, maybe Objectified.

Some possible signage options

A Few Rendering Explorations

There are a few color issues that still need to be kinked out but here is what iv got so far.

Straight On

Angled

Random Angled

Web 1

 Web 2