3.22.2011

Reading Response: Audience, Design, Lingo, & Pop

The Audience, by Philip Meggs, reminded me of our communication models and how noise can effect the meaning of a message. In this reading Meggs talks about communication of sign systems and symbols with visual literacy. She later goes on to the symbols of different subcultures explaining that every person has their own "reality world" that is shaped by that persons individual experiences. This ties into our current project by explaining that the individual signs and symbols of a subculture are tied into many different levels ranging from age to personal beliefs.

Graphic Design in a Multicultural World
, by Katherine McCoy, tells of the downfall of print & mass communication. Innovations in technology have made it quick and easier to reaching a specific audience more effectively than print. In effect, high technology has prompted the tradition from mass communication to tailored. Corporate design has slowly transitioned from mass, to specifically tailored communications. Katherine McCoy then goes on the talk about the model of communication and how it should be reevaluated. Taking advantage of different strategies like age, specialized language, and attitude. In our projects we are evaluating the best mode of communication for our specific subcultures, as well as channels. For a bike commuter print is probably a better chose based on the culture, whereas a more tech based channel would be better tailored for Female Coders.
 
Local Lingo
, by Alice Twemlow, in this reading Alice Twemlow makes reference to contemporary design culture, stating that there is a move from mass communication and "local." Big companies like often reach their audience by the masses, but by integrating a little "localness" there can be a better output of communication.
 
Pop Artist
, by Linda Tischler, covers the creation of a new coke machine and more. Coca-Cola is a company that reaches people on a global level. But when a cooperation reaches an audience that is that big, the communication is often one sided. When it comes to coca-cola the word design isn't used, instead the phrase "this is what I am going to do to sell more stuff" is used. For Butler, the vice president of design at Coca-Cola, making a tailored system that can function on a global scale is key. This is were the new coke machine comes into play, with a wide variety of beverages, locations, and consideration for culture, Coca-Cola is able to reach a global audience with a tailored message.

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