9.07.2011

[Raynaldo Alvarez] phase 1

The Stone Spirit Lodge is in need of a face lift that is both inviting and reflective of their in store philosophy. Currently the level of sophistication is low and needs to be elivated a higher level. The Stone Spirit Lodge does a great job of crafting a calm and relaxing enviornment that many have no knowledge of. Re-branding the Spirit Lodge would bring their visual identity to the same level as their atmosphere and community. A powerful, more characteristic brand would do wonders for the Stone Spirit Lodge, that has already achieved a high level of relaxation and individuality that should be reflected in their new re-brand.


Ralvarez Phase 1

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